Apple updates its website with San Francisco – its new in-house font

If you visited today and noticed something different about the homepage, but couldn’t put your finger on it, it’s not just you. Apple has switched its homepage over to San Francisco; a brand new font the company developed in-house. San Francisco is a radically new development for the company. It emerged in 2015, and is now starting to replace Myriad as Apple’s font of choice. As a condensed sans-serif font, it remains legible on smaller displays (like those found on the Apple Watch) as well as on larger, high-resolution displays. In fact, San Francisco was designed with scalability in mind,…

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