Pop-up newspapers are a thing, and this anti-Brexit paper is killing it

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LONDON — In the wake of the Brexit vote and the ensuing political madness that has consumed the UK for the past month, a curious story of success has emerged in the midst of the chaos. 

The New European, a pro-European weekly newspaper that went from conceptualisation to the printing press in just nine days, has released its third edition Friday following a profit-turning launch that boasts an estimated 40,000 copies sold. 

Born out of the frustration, indignation, and unadulterated anguish felt by many following the European Union referendum results, “the new pop-up paper for the 48%” endeavours to publish content that resonates with Remainers.   Read more…

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